Home buyers turn to AI to help with their search
Buyers are using AI to compare homes, review reports and test affordability, but agents still play a key role in verifying information and providing local context.
Three factors that can help buyers secure lower rates
Realtor.com research finds that credit scores, down payments and lender choice can influence the mortgage rate a buyer receives, even when average rates are high.
Hurricane Isaias recovery resources available
Florida Realtors members can find disaster relief, emergency business loans, insurance guidance and other help following Hurricane Isaias.
Small changes that can help agents stand out in any market
At the 2026 Florida Realtors Convention & Trade Expo, Mike Mooney urged agents to focus on small gains, stronger communication, better listening and fewer assumptions.