Affluent women shape high-end homebuying
Women with high net worth are buying luxury homes with privacy, lifestyle function and investment strategy in mind, changing how brokers market and sell high-end properties.
Florida, others Sun Belt markets adjust after pandemic demand
Markets that saw strong pandemic-era demand now have longer sales timelines, more price reductions and higher inventory, giving Realtors current data to guide pricing and negotiation conversations.
Mortgage fears shape buyer decisions
A growing number of buyers are approaching mortgages through the lens of financial stress, past housing downturns and generational attitudes toward debt. The trend highlights the importance of understanding how financing fears may shape affordability conversations, refinancing decisions and long-ter
Mortgage shopping can lower buyer costs
A LendingTree study found Florida buyers could save an estimated $170 a month by comparing mortgage offers, adding another affordability step before the home search.