Turn AI from a writing tool into a business system
At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.
Mortgage rates climb to highest level in over 14 months
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
Building a lasting customer pipeline with open houses
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
Turn online attention into real business
At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.